emd005: puffery

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edited April 2 in News & Announcements
Puffery is the overexaggerating and embellishment (to the point of misleading and outright lying) in order to keep peoples attention and enchant them into paying to see what's inside.

Example: Puffery is the most important definition in the history of science, and your understanding of it is a mater of life and death.



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